![]() ![]() This will give you valuable insights into your audience’s demographics and interests. There are a couple ways to do this: If you already have your YouTube channel set up, check out your Analytics tab. What types of videos do they watch? (If you don’t have your target audience figured out yet, we have a free buyer persona template to help out.) Spend some time researching who your target audience is already following on YouTube. There are over 100 localized versions of YouTube for countries around the world. 77% of people aged 15-35 use YouTube and unlike other social platforms, there isn’t a large dropoff in that rate for older users. YouTube has over 2 billion users and 72% of American internet users regularly browse YouTube. To start, it’s helpful to know some basic YouTube demographics.
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